Luxury questions

The company was started in 1913 by Mario Prada and his brother Martino as a leather goods shop in Milan, Italy.

Gucci was founded by Guccio Gucci in Florence in 1921. Today, it is the highest-selling Italian brand.

In the 1930s, Hugo Boss advertising slogan was a "supplier for National Socialist uniforms since 1924". To meet demand in later years of the war, Boss used about 40 prisoners of war and about 150 forced laborers. In 1946, Hugo Boss was fined a heavy penalty as an activist and beneficiary of National Socialism but his business survived. In 1997, the company appeared in a list of Swiss dormant accounts.

As no traditional organization or formal body awards or recognizes any rating over five-star deluxe, such claims are meaningless and predominantly used for advertising purposes. The Burj Al Arab hotel says the label originates from journalists and that they neither encourage its use, nor do they use it in their advertising.