Which player is captured on the NBA's logo?
It was designed by Alan Siegel in 1969. Seeking inspiration, Siegel pored through the photo archives of Sport magazine. A particular photo of the All-Star Jerry West grabbed his attention: It was dynamic, it was vertical, it captured the essence of the game. Today, this classic image generates $3 billion a year in licensing, and the NBA name symbolizes the pinnacle of excellence in professional basketball.
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Which NBA team retired Michael Jordan's jersey number despite he never played for them?
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